Facebook has been a go-to platform for aspiring entrepreneurs, business owners, and freelancers looking to grow their clientele. It’s considered the best platform because it’s the most popular social media site on the web. It offers a powerful free advertising system that can be used to promote practically any kind of product or service. Below we will look at why Facebook is such an ideal tool for growth in your business. Let’s discuss them in brief.
-
There are no limits to the reach of your business
Unlike other Facebook alternatives, Facebook ads can target specific markets or geographic areas. Since it is a leading social media platform, it has a large customer base that cannot be compared to Twitter or Instagram. With Facebook, you can market anything you want and target your audience and buy Facebook views or likes on the posts to increase popularity. The main difference between Twitter and Facebook is that Twitter comes with a smaller audience. You can promote your product or service on both platforms, but it will naturally attract more attention on the first because of its popularity.
-
The visitors are not just visitors but are potential customers
As we mentioned above, there is no comparison between the two networks regarding their size and numbers of users. With over 1.9 billion average monthly active users, and over 400 million daily active users, Facebook has an audience that can be considered customers. If you promote products or services on Facebook, most of your potential customers will come and look at what you brought to the market.
-
The best way to advertise is through the ads themselves
Facebook doesn’t limit the number of ads users can post on the platform. You can create an ad that only shows up on the newsfeeds of your chosen audience if you want to get more people interested in your product or service. You can also put the ad on your page or page of your business to reach a wider audience. Facebook ads can be expensive, but there are ways to make them more affordable.
-
The main competition for Facebook ads is Google’s AdWords
If you’re trying to sell something, there is also incredible competition for it. The strength of Facebook lies in the fact that the users themselves advertise for you. As long as you have a beautiful and creative ad, your sales will increase by thousands, if not hundreds of thousands, of people daily. Advertising on Facebook is different from AdWords because the ad reaches out to people who are likely interested in your services and products.
-
You can use the ads as a lead generation tool
According to Forbes.com, Facebook ad costs will go from $2.35 per click in 2012 to $6.37 by 2016. This is a very attractive price for businesses looking forward to increasing their sales volume and clientele by bringing in more leads. The more leads you acquire, the higher your chances of landing clients and customers.
Things You Should Know About Using Facebook For Business Growth
-
Increase your customer base
Facebook isn’t a specialized platform for selling products or services; it’s more of a social media tool promoting your company as a whole. If you’re only interested in focusing on one product, you may want to try using Instagram since it’s more focused on promoting individual photos and videos.
-
The tools are familiar to any user
Facebook uses familiar tools like organic search and the advertising system that allows users to pay for ads via credits. These two tools can be found on pretty much any business website and have been there for years. If you’re not that experienced with the tools, there’s no need to worry. Since Facebook is so popular, tons of tutorials are available to learn how professional websites use it.
-
The company does not take a cut from your sales
Thanks to its “Sponsored Story” feature, Facebook doesn’t receive any cut from your products or services because the ads are displayed on the users’ newsfeeds and timelines. If a user likes an ad, they will see it as part of their normal news feed, making it very attractive for someone interested in what you offer.
-
You can reach a large audience of potential customers
If you’re using your page or page for your business. You can easily reach out to many people for your product or service. The audience is also expanding with time as more. And more people who have nothing to do with your business see the ads.
-
The main competition for Facebook ads is Google AdWords
In this case, Facebook is not so much of a competitor. Because the social network already has all the tools that Google has, including search ads. And the ability to create display ads through the “Sponsored Story” feature. In short, they are two very different platforms that may require usernames. And passwords of their own, but they also offer similar features.
