Did you know that 70% of all search queries on the Internet consist of long-tail keywords? Longtail keywords are specific search queries that consist of several keyword combinations and tend to have a lower search volume. Here today, we’ll tell you why long-tail keywords still represent an absolute chance for your SEO success and why you should rely on them in your search engine optimization practices.
What are Keywords?
Let’s start at the beginning: What are keywords? According to Tech pally, Keywords are search terms that users enter into search engines (e.g. Google) to search for information on the Internet.
The respective search engine then filters the result pages based on the keywords, and other ranking factors. For website owners, this means that your web content must be keyword-optimized, chaktty advised.
Keyword optimization
Keyword research helps to select the right keywords, but competition is now very high due to the fact that there are more people that produce web contents, and huge funds are now pushed into promoting these contents.
Both generic and specific keywords are checked for search volume, competition and search intention and selected according to topic relevance.
Keywords play an important role in marketing in particular, as they can be used in a targeted different kinds of people searching for one thing or the other on search engines..
The better you rank for the individual keywords in the SERPs, the greater the chance of relevant clicks and increasing sales, says business pally editor.
In SEO, a distinction is also made between long-tail and short-tail keywords.
According to Techpally, The difference between long tail keywords and short tail keywords is on the one hand, as the name suggests, in the length, on the other hand in the search intention behind the query.
With a few exceptions, the short tail keyword remains imprecise, as only very few queries can be summarized in two words.
If customers already have more detailed information about their own search query, the search usually consists of a long-tail keyword.
Long-tail Keyword Analysis
The search
When searching for the right long-tail keyword, you should use effective SEO tools.
These help you to identify important keywords.
It is important that you become active on Google yourself and look at the competition to see which keywords are being used and how the keywords have been incorporated into the content.
Enter a few possible search terms in the search bar and see which keywords are suggested to you that could fit well thematically.
Also, be sure to use the “People also ask” checkbox to broaden your search to find the right long-tail keyword.
Choosing the right long-tail keywords
After the research, it’s about choosing the right long-tail keywords.
The most important exclusion criterion for you should be the search volume.
This shows you how many people search for the keyword per month on average.
Furthermore, competition plays an important role. The stronger the competition, the more difficult it becomes for the website to rank in the first places.
It is therefore perfect if the respective long-tail keyword has a high search volume, low competition and thematically fits the topic and the customer.
Place long-tail keywords
The next step is to place the long-tail keywords analyzed in your content as effectively as possible. It is important that they are not only built into the content, but above all into the SEO headings, the metadata and the URL.
Make sure that the keywords in the headings and in the metadata are at the beginning so that your page ranks as high as possible.
Stay up to date
After you have placed your long-tail keywords in your content in a meaningful way, you must always stay up to date.
That means: Regularly analyzes the most important KPIs in Google Analytics.
As soon as you notice that your page has fallen in the rankings after a certain period of time, you should carry out keyword optimization.
Conclusion
With long-tail keywords, success is not farfetched and ranking on search engines doesn’t sound that complicated anymore, does it?
Keywords and keyword optimization are the foundation of every online marketing strategy.
Overcome the competition and achieve success on the web – long-tail keywords are worthwhile in every respect.
They help you to increase your conversion, generate more traffic and address the right buyer personas. Under no circumstances should you do without long-tail keywords.
Convinced? If you need help optimizing your website to rank among the top spots in Google searches, please feel free to contact us.
As a certified online marketing agency , we are at your side as experts and are happy to help you!
