If you’re a business owner, the chances are that you’re already looking into ways how you can grow your business exponentially. In a world where digital assets are becoming more and more valuable, the importance of social media is rising.
It’s no longer just about getting your name out there. Social media goes beyond by providing you with platforms using which you can get a powerful way to connect with customers, create valuable relationships and drive sales.
But how exactly can you get that done? Is there a magic formula to all this? How do you go about launching a social media campaign that will be successful?
Here are 9 creative ways to get started:
1. Make Sure Your Social Media Accounts Are Optimized
The first step is making sure your social media accounts are optimized. This means that you need to make sure your accounts are active, with optimized profiles and descriptions. No matter what industry you’re in, it is important to be transparent about who you are and what value your company offers.
2. Announce the Big Launch
Once your social media accounts are optimized, it’s time for the big launch! Make a post on all of your various channels announcing the big news! Let people know why they should keep an eye out for your social media pages or follow them right away. If you have a lot of subscribers already this will help to get things started off on the right foot by funneling customers toward you.
3. Give Exclusive Access Away
As part of the announcement, create some exclusivity around your social media accounts. Give people a sneak peak or offer exclusive deals and discounts to those who follow you on social media. This will help to create a sense of urgency and encourage people to take immediate action.
4. Reward Your Loyal Followers
Another way to incentivize people to follow you on social media is to reward your loyal followers with special perks and privileges. This could include early access to new products, secret deals or giveaways, or even just exclusive content that isn’t available anywhere else.
5. Make It Easy for People to Follow You
One of the most important things you can do when launching a social media campaign is make it easy for people to follow you. Include links to your various social media pages on your website, in your email signature, and even on your business cards. You can also use social media buttons to make it easy for people to follow you on the platforms they use most.
6. Use Creative Graphics
When creating content for your social media accounts, be sure to use creative graphics and visuals. This will help to capture people’s attention and help your posts stand out from the rest. You can use everything from infographics to memes to help get your point across.
You can also use animated videos instead of creative graphics done by a professional video animation company.
7. Play Up Your Unique Selling Points
Every business has unique selling points that make them different from the competition. Make sure you play these up on social media, and highlight what makes you special. This will help you attract the right kind of customers and set yourself apart from everyone else.
8. SEO Is Key
One of the most important things to do when launching a social media campaign is to optimize your pages for search engines! While you’re focused on growing your social media accounts, don’t forget that this should be an integral part of any digital marketing strategy and needs to be done alongside building up followers and likes.
9. Measure Your Success and Keep at It
Finally, once your social media campaign has launched, it’s important to measure how successful it was. What worked best? Where did you gain the most traction? Where were you lacking behind? Based on these results, make adjustments as needed and keep at it until you get results you’re happy with!
Launching a successful social media campaign may take time and effort, but with these 9 creative ways to propel you forward, you’ll be rockin’ your social accounts in no time!
We hope this article has provided some value for you.