Youth nights are a great way to encourage younger members of the church to participate in a recreation program that features spiritual awakening and various faith-based activities.
The problem is, most churches tend to struggle when it comes to convincing teens to join the activity in the first place.
If your church is struggling to entice teens to take part in youth night events, then you need to employ some marketing strategies. Here are some that we could recommend:
1. Build a Website
Or if your church already has one, create a section dedicated to youth night events.
Let’s say someone hears about the event from someone they know. What would be the first thing they’ll do to learn more? Well, a lot of them will check out your website.
As such, you have to make sure that the website specifically designed for your church’s youth night activity has the ability to capture a visitor’s attention. Luckily, building a website is now easier than ever with tools like Wix or SquareSpace.
The only thing that you’ll have to focus on is how to come up with a design that will convince your visitors to participate in an upcoming youth night event.
2. Start Sending Emails
Email marketing campaigns apply to churches as well. In this case, you want to focus on sending emails about your youth night activity to the youth members of your church.
You can also ask for emails from guests and teens that you know and meet. This way, you can build your own mailing list where you can send your emails regularly.
For this, you can use church email templates to make your emails captivating and engaging. After all, you’re targeting teens here, so traditional email templates are no longer effective.
3. Foster an “Invite” Culture
Word of mouth is a pretty powerful tool you can use to promote your church’s youth night activity. However, you have to make sure that the members of your church are willing to do so.
What this means is that they should be willing to invite teens to join the said activity.
To make this successful, you have to foster an “invite” culture in your church and encourage everyone to invite any teen that they know of. You can even hand out printed materials that your members can hand out to the people they meet.
4. Use Social Media
Obviously, you should never forget to promote the activity on social medial platforms. It’s a great way to reach an even wider audience and even get to convince youths within your local area to become a member of your church.
Moreover, if the youth members in your church already have their own groups, you can ask for their feedback regarding your youth night activity, be it positive or negative.
Then, ask for their permission to share their thoughts on your social media page. This is a great way to elicit responses from the other teens in your area. And it might even convince them to join the activity as a result!
Unsurprisingly, a lot of teens stop attending youth night events due to a lack of interest. You’ll want to leverage social media to rekindle that lack of interest and get them to attend upcoming youth night activities once again.
5. Hand Out Flyers and Posters
You can also do a little bit of community outreach by handing out flyers around your local area. It could be inside restaurants, schools, and any public place where you tend to notice a lot of teens hanging around.
Aside from that, you can also place youth night posters in strategic locations all around your neighborhood. This can help get the word of your youth night activity out there for teens to see.
Of course, you’ll have to spend some money just to print all of these flyers and posters, but they’re quite effective in catching people’s attention that they’re just worth doing.
6. Take Part in Community Events
Lastly, you want to take part in a community event in your area or even host one. It’s an excellent way to introduce your church’s youth night activity to your neighbors and convince teens to join the event.
There are a few good ways to go about doing this. For example, you can organize a community picnic lunch that everyone can attend. Alternatively, you can host a field day where kids and teens will most likely have fun together.
You don’t even have to center the event around faith-based activities. Just make it fun and engaging for the teens to take part in.
Conclusion
Getting youths to join your church’s youth night event might sound challenging. However, by employing the strategies we’ve mentioned, you’ll be able to increase the chances of teens attending the event and even encourage old youth members to take part in the activity once more.
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